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To
give primacy to the human and spiritual rather than to the material
values of life.
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To
encourage the daily living of the Golden Rule in all human relationships.
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To
promote the adoption and the application of higher social, business,
and professional standards.
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To
develop, by precept and example, a more intelligent, aggressive, and
serviceable citizenship.
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To
provide, through Kiwanis clubs, a practical means to form enduring friendships,
to render altruistic service, and to build better communities.
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To
cooperate in creating and maintaining that sound public opinion and
high idealism which make possible the increase of righteousness, justice,
patriotism, and goodwill.